Growth Intelligence™ Academy

Five two-minute lessons on the growth asset no system records.

A free video series for leadership teams in B2B companies. Each episode makes one point, gives your team questions to discuss and one thing to do this week.

5 episodes · about 2 minutes each · English, with captions

The series began on 3 September 2026, the day we planted the flag for a new category.

Watch it. Discuss it. Do one thing.

Watch

Two minutes, one idea. Captions are on by default, so it works with the sound off.

Discuss

Every episode ends with questions for your leadership team. Take them into your next meeting.

Do

Every episode gives you one concrete thing to do this week, small enough to start the same day.

The five episodes

Watch them in order. Each one builds on the last.

Episode 01 of 05 · 1:40

The invisible growth asset

Where your next customer is already hiding

The point

The biggest growth asset in your company is invisible: what your people know, and who they know.

Ask your leadership team

When someone outside sales learns something commercially valuable, where does it go?
How many of your people talk to customers without a sales title?

Ask your leadership team

When someone outside sales learns something commercially valuable, where does it go?
How many of your people talk to customers without a sales title?

Episode 02 of 05 · 1:58

Manage vs. activate

Why four decades of business software still cannot see your growth potential

The point

Every system you run manages what already exists in a system. None activates what exists in no system at all.

Ask your leadership team

Which of your systems would notice an opportunity nobody typed in?
Who on your leadership team owns growth as a company-wide outcome?

Ask your leadership team

At your next leadership meeting, draw four boxes: ERP, CRM, marketing automation, AI. Draw a fifth below them. Ask: who in our organisation is in that box today? Then do not fill the silence.

Episode 03 of 05 · 2:00

AI cannot know what it was never told

Why the model is not your advantage — the input is

The point

Every competitor buys the same models. The model is no longer the differentiator; the input is.

Ask your leadership team

When your AI recommends something commercially, where does the input come from?
Is any of it what your own people know?

Ask your leadership team

Pick one AI tool your commercial team uses. List its inputs. Mark every input that came from a person’s own knowledge rather than a system. What is missing is your gap.

Episode 04 of 05 · 1:54

Engineering participation

Why “everyone is in sales” fails — and what works instead.

The point

Participation is a design problem, not a culture problem.

Ask your leadership team

Have you tried an “everyone is in sales” push before?
What happened to it after the first quarter, and why?

Ask your leadership team

Ask three colleagues outside sales: what would make sharing a commercial tip worth your time? Write down their answers word for word, and design around them.

Episode 05 of 05 · 1:45

Measuring the invisible

Turning growth potential into something leaders can manage

The point

No leader can be held accountable for an asset that appears in no system. So make the invisible measurable.

Ask your leadership team

Where does your best growth come from today?
How much of it depends on specific people’s relationships?
What do the opportunities you never see cost you?

Ask your leadership team

Estimate your own activation gap. List ten customer relationships held by people outside sales. Count how many of them appear in your pipeline today.

Go deeper into the category.

The Academy explains the idea in ten minutes. The category definition and the manifesto set out the full argument.