Founding customer programme

Become a Founding Customer

Join the companies defining how growth works. Being early isn’t a risk. It’s how you define your market.

The premise

Every organisation holds more growth potential than it mobilises.

It sits in relationships and knowledge that no system records and no AI can generate on its own. Growth Intelligence is the layer that captures that human intelligence and multiplies it with artificial intelligence. HI × AI = GI.
We are selecting a small number of founding organisations to build this layer with us. Not pilot customers, and not a discount tier — a defined group with influence over the platform, the methodology and the standards the category adopts.

Early access

LeadX 360 AI™ in your organisation ahead of general availability, with direct access to the team building it.

Direct influence

Over the platform roadmap and over the Growth Intelligence methodology itself — how contribution is defined, measured and attributed.

A voice on data

How the category handles human-contributed relationship data is not settled. Founding customers help set that position rather than inherit it.

Founding commercial terms

Terms that reflect the contribution of being first. Discussed directly, not published.

Shared visibility

Recognition as a market pioneer, at whatever level of publicity you are comfortable with — including none.

What you get first

Your Growth Intelligence Baseline.

Something concrete in the first weeks, before any results exist. A measured view of how much growth-relevant knowledge your organisation actually holds, where it sits, and how much of it currently reaches your pipeline.

01

Contribution coverage

How much of the organisation holds growth-relevant knowledge, and how much surfaced once there was somewhere to put it.
02

Relationship reach

Which parts of your target market you can already reach warm, through people who are not in sales.
03

The activation gap

The distance between what your organisation knows and what your pipeline reflects, as a number you can take to a board.
04

Function-level map

Where growth intelligence concentrates, and which functions, regions or partner groups are dormant.
05

Multiplier estimate

A first estimate of what your HI × AI multiplier looks like in practice, and where it is highest.

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Yours to keep

It is valuable even if you never expand.
The commercial shape

No cure, no pay.

A platform subscription covers the cost of running the service. Beyond that, we take a small share of the sales generated through LeadX — and nothing if there are none. You keep the overwhelming majority of what the system produces.

The subscription is deliberately set at cost recovery rather than value capture. We would rather be paid when the layer works than charge you for the possibility that it might.

What that means in practice: attribution is defined in writing before anything is signed, it is auditable, and it has a dispute path. A model tied to results only works if both sides can see the evidence.

In return, we ask three things.

Recognition on contribution

— not on outcome, which arrives too late to change behaviour.

Visibility configurable by organisation

— individual, team-level or aggregate only.

Designed for co-determination

— ranking can be aggregated or switched off where a works agreement requires it.

Apply

Apply for founding status.

Applications are reviewed individually. We will come back to you either way, and we will tell you plainly if the fit is not there yet.
Executive sponsor
Name and role of the executive who would own this internally. If there isn’t one yet, say so — it changes the conversation, it doesn’t end it.
Roughly how many people in and around your organisation talk to customers or prospects without having a sales title?
Delivery, consulting, finance, operations, partners. An estimate is fine — this is the size of your HI.

Prefer to talk first? Reply to any of our material, or reach the team at sales@leadx360.ai.